HuriUP!Webcam-Based Posture Correction Service

Webcam-Based Posture Correction Service

HuriUP!

Background

HIRA statistics confirmed a surge in back disc and spinal disease patients among people in their 20s–40s, worsened by expanded remote work increasing sedentary time.
- Existing solutions like manual therapy (₩300,000–500,000/session) and surgery were expensive and reactive. Identified the absence of a low-cost IT solution for continuous daily posture correction.
A Likelion 12th cohort ideathon project — as PM of a 6-person team, I led problem definition, business model, marketing strategy, and the UI/UX prototype. (May 1–16, 2024, 16 days)

Planned core features for a webcam-based real-time posture analysis and correction service: motion capture posture analysis, correct posture guideline overlay comparison, bad posture warning alerts, and wearable device integration.
Established a 2-phase business strategy: IT workers (B2C) → corporate HR/welfare departments (B2B). A model to validate the product through B2C crowdfunding, then stabilize revenue through B2B subscription contracts.

Established a step-by-step awareness strategy: experiential marketing (posture analysis demos at office tours/webinars), short-form content (before/after posture correction videos), and fitness center partnerships.

Designed UI/UX and built an interactive prototype in Figma for core screens: real-time webcam posture analysis, user posture report, and correction history dashboard.

Completed market research, business model, marketing strategy, and UI/UX prototype within 16 days and participated in the Likelion 12th cohort Ideathon.

We opened with HIRA statistics on spinal disc cases surging among young people, then introduced the idea. I judged that leading with the statistic makes the idea read as the answer to a real problem.
Getting from market research to prototype in 16 days was all about what to drop. Setting priorities and persuading a six-person team — my first taste of what PM work actually is.