AR-Powered Furniture Recommendation Platform
ARtliving
- Period
- Dec 2024 – Jun 2025
- Role
- PM
Background
- Confirmed that the inability to preview 'how will this look in my actual space' before buying furniture is a primary cause of high return rates and delayed purchase decisions.
- A 2025 Spring HUFS H-UP Career Exploration Program project.
Execution
Product Planning
- Planned a service concept where users point their smartphone camera at their actual space and virtual furniture is placed in real time using AR technology.
- Designed an AI personalized furniture recommendation algorithm that combines user interior preferences, space dimensions, and budget data.
- Established a business model expanding from B2C direct sales to B2B furniture brand partnerships.
Results
- Won the Grand Prize (Truth Award) at the 2025 HUFS H-UP Career Exploration Program. Judges recognized that the combination of AR and AI recommendation addresses a real consumer problem.
What I learned
- The tech (AR) came first and the problem later, so the direction kept wobbling early on. Only after fixing the problem statement — 'I want to place it in my room before buying' — did the plan stand. Starting tech-first makes the trip back to problem definition expensive.